
By Sulamanaia Manaui Faulalo of the Samoa Observer
Prime Minister La’aulialemalietoa Leuatea Schmidt says international media are “in the dark” about the reasons behind his decision to ban the Samoa Observer from government press conferences, arguing that overseas attention has created “support for one newspaper at the expense of the entire country.”
He also addressed concerns raised locally, directing criticism at the Journalists Association of Samoa (JAWS) for advising him to reconsider the ban.
“Now you have given me advice, but you should advise where the problem came from,” he said at a media conference this week. “Why are you advising me to lift the ban when you should be advising them [Samoa Observer]?”
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La’aulialemalietoa said his duty was to the nation. “Who do I stand for? It is the country I represent. I will not back down from protecting the people of Samoa.”
He said he remained firm in his decision but hoped for a “constructive resolution” ahead. “As the Prime Minister, I will stand strong to do the right thing.”
On international reactions, he said some overseas commentators “do not understand Samoa” and claimed outside support was being used “to support one business and throw away the whole country that is trying to protect its future.”
He said the media was “part of democracy,” but argued that global reporting had focused on the ban itself rather than what he described as the issues that led to it.
Questioned actions of journalists
Turning to domestic matters, the Prime Minister also questioned the actions of local journalists, saying JAWS did not engage with ministries affected by earlier Samoa Observer reporting.
“You are talking to me, but why didn’t you talk to the ministries impacted?” he asked.
He also raised questions about the role of a media council. “Where do I go, or where does the government go, if this sort of thing happens?” he said, adding he was unsure whether such a body existed or had convened.
The Prime Minister said his concerns extended beyond media conduct to the protection of the Samoan language and culture.
“My whole being is about the Gagana Samoa. If there is no language, there is no country,” he said.
He also accused the Samoa Observer of showing disrespect and said harmful reporting left lasting effects.
“If you say something that hurts a person, it will stay with the person forever,” he said.
JAWS calls for lifting of ban
JAWS has called on the Prime Minister to lift the ban, saying the decision raises concerns about the safety and independence of the media whenever the government feels threatened.
La’aulialemalietoa said he made it clear upon taking office that his position “is Samoa’s chair,” and the government must correct misinformation when it believed reporting was inaccurate or misleading.
“The government has to say something if a journalist is in the wrong,” he said, arguing that overseas commentary did not reflect local realities.
He said the government supported the media but insisted that cooperation depended on factual reporting.
“If you want to work together, the opportunity is open, but we cannot move forward until the writings are corrected.”
He dismissed one allegation as “a pure lie,” accusing journalists of trespassing onto his land.
“People do not walk onto my land like it’s a market,” he said, urging respect for aganuʻu and cultural protocol.




![Regional Pacific student journalists condemn Samoa PM’s ban as ‘deeply troubling’ Journalism Students' Association of USP . . . "The JSA is especially concerned that these attacks are eroding youth confidence in the [journalism] profession"](https://asiapacificreport.nz/wp-content/uploads/2025/11/PM-bans-Observer-APR-680wide-218x150.png)


































![Regional Pacific student journalists condemn Samoa PM’s ban as ‘deeply troubling’ Journalism Students' Association of USP . . . "The JSA is especially concerned that these attacks are eroding youth confidence in the [journalism] profession"](https://asiapacificreport.nz/wp-content/uploads/2025/11/PM-bans-Observer-APR-680wide-100x70.png)



