Facebook boosts Pacific-wide health campaign against misinformation

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Six tips - get the whole story message on covid advice in the Cook Islands. Image: Facebook screenshot

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Facebook has today launched a public education campaign to help people in five Pacific Island countries and territories learn how to identify and combat health-related misinformation.

The locations and languages are Wallis & Futuna (French), New Caledonia (French), Tonga (English and Tongan), Solomon Islands (English and Solomon Islands Pijin), and Cook Islands (English).

The campaign, which follows an earlier launch in Samoa, Fiji, Papua New Guinea, will run for five weeks and includes graphics and videos.

The content is designed to encourage three key behaviours by Facebook users:

  • Awareness – Be informed that misinformation exists
  • Investigation – Find out more to confirm if the information is indeed false
  • Action – Visit the local health authority to get accurate information

Mia Garlick, director of public policy for Australia, New Zealand and Pacific Islands, says: “One of our commitments is to connect people to reliable information, and give people the tools to make informed decisions about the information they see on Facebook.

“We are extending our efforts to reach more people across the Pacific, ensuring they can easily compare what they see with official public health resources.

“We will continue to work with health experts including the World Health Organisation (WHO), and local partners, to make sure that we have the right policies in place to reduce the spread of harmful covid-19 and covid-19 vaccine misinformation on our platform.”

Throughout the pandemic, Facebook has worked closely with WHO to direct people to authoritative covid-19 information, and to do more to identify and take action to remove incorrect claims about the virus.

The campaigns can be found at:
Wallis & Futuna (French)
New Caledonia (French)
Tonga (English)
Tonga (Tongan)
Solomon Islands (English)
Solomon Islands (Solomon Islands Pijin)
Cook Islands (English)

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