SPECIAL REPORT: By Wendy Bacon and Yaakov Aharon
Minority Impact Coalition is a shadowy organisation which appeared on Australia’s political landscape in February of this year.
According to its constitution, its object is to promote “mutual respect and tolerance between groups of people in Australia by actively countering racism and bringing widespread understanding and tolerance amongst all sectors of the community”.
However, it is spreading ignorance, fear and Islamophobia to millions of mostly male Australians living in the outer suburbs and the regions.
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Advance is ‘transparent … easy to deal with’
Speaking to an Australian Jewish Association webinar, Roslyn Mendelle, who is of Israeli-American origin and a director of Minority Impact Coalition (MIC), said the rightwing Advance introduced her to the concept of a third party.
“Advance has been nothing but absolutely honest, transparent, direct, and easy to deal with,” Mendelle said.
The electoral laws, which many say are “broken by design”, mean that it will be several months before MIC’s major donors are revealed. Donors making repeated donations below $15,900 are unlisted “dark money”. (This threshold will change to $5000 in 2026).
Who’s paying to undermine Australian democracy? Scam of the week Video: MWM
Coming in second place, are the returns from the Australian Taxation Office.
Further down is a $50,000 donation from Henroth Pty Ltd, co-owned by brothers Stanley and John Roth. Stanley is also a director of the $51 million charity United Israel Appeal, while John Roth is married to Australia’s Special Envoy for Combating Antisemitism Jillian Segal.
$14.5 million of Advance’s funds is unlisted dark money.
In NSW, it is targeting Greens candidates everywhere and is also focussed on the Labor-held seat of Gilmore, challenged by Liberal Party candidate Andrew Constance.
Roslyn (nee Wolberger) and her wife Hava Mendelle founded MIC last year. The couple met in 2017 while Roslyn was living in the Israeli settlement of Talpiot in Occupied East Jerusalem in breach of international law.
Independent journalist Alex McKinnon reported that MIC spokesperson and midwife, Sharon Stoliar, wrote in an open letter:
“When you chant ‘from the river to the sea Palestine will be free’ . . . while wearing NSW Health uniforms, you are representing NSW Health in a call for genocide of Jews. YOU. ARE. SUPPORTING. TERRORISM… I. WILL. REPORT. YOU.”
Its campaign material is authorised by Joshu Turier, a retired boxer and right-wing extremist.
According to Facebook library, MIC’s ads are targeted at men, particularly between ages 35 and 54 in Queensland, Victoria and New South Wales.
In mid-April, the group paid for an ad so extreme that Instagram pulled it, leading to Turier reposting on his own Facebook page again this week. He complained that “It’s beyond troubling when our media platforms remove simple, factual material.”
They are ‘coming for us’ {Editor … oh no!}
By Wednesday, the video was back on MIC’s Facebook account. The video says that the Greens are deliberately enabling pro-Palestine student protesters, who
“Don’t actually believe in the concept of a nation. They don’t believe in borders. They don’t believe there is a national identity. They believe in the Islamic brotherhood.”
“. . . It is just the beginning. When antisemitism starts, it’s not going to stop. They are going to come for Christians, for Atheists, for Agnostics.”
MIC is spending big on billboards, campaign trucks, and professional videos targeting at least five electorates. But despite their big spending, they cannot be found on the Australian Electoral Commission transparency register.
According to the transparency advocacy group WhoTargets.Me, MIC has spent more than $50,000 on Google and Meta ads in the last month alone. This doesn’t account for billboards, trucks, labour, or the 200,000 addresses letterboxed in late March.
More investigation shows their donations will all flow through the QJ Collective Ltd (QJC), which also “powers” the Minority Impact Coalition website. QJC is registered as a significant third party with the Australian Electoral Commission.
Clones with ghost offices
MIC and Queensland Jewish Collective are virtually identical. They have always had the same directors — with Azin Naghibi replacing Roslyn’s partner, Hava Mendelle, as both QJC and MIC director in March 2025.
When QJC first came to MWM’s notice last year, it was running a relatively well-funded campaign — although limited to several seats — to “Put the Greens Last” in the Queensland state election.
In September 2024, the group’s website stated that it was “non-partisan and not left or right-wing”, and that its “goal was to support Queenslanders in making informed decisions when voting for our leaders”. MIC is the vehicle for this campaign.
Today, neither the QJC nor MIC makes any such claim. The Collective’s website lists its leading “campaign’” as “exposing the two-faced nature of the Labor party”.
The alarming detail
While the two “grassroots” groups share several of their total five different associated addresses, mostly consisting of shared offices, it is not a perfect match.
For both groups, directors Mendelle and Turier list their address as 470 St Pauls Terrace, Fortitude Valley, Queensland. There was no name or company, just an address, however, shared offices run by Jubilee Place are available at that location.
QJC and MIC director Naghibi lists her address on both extracts as 740 St Pauls Terrace, a non-commercial building.
Either Mendelle and Turier are living out of a shared office, or Naghibi is unable to remember the address of the shared office she has little real connection to.
Last year, MWM contacted the owners of QJC’s listed office address at Insolvency Company Accountants in Tewantin, Queensland. At first, the firm said that no one had heard of them. Following that, the firm said that the Collective is a client of the firm, however denied any further connection.
A fresh search this year showed an additional contact address listed by the grassroots Collective — this time 1700 km away — at 1250 Malvern Road, Malvern, Victoria. Again there was no name or company, just an address.
Located at that address is boutique accounting firm Greenberg & Co, which specialises in serving clients who are “high net worth individuals”. MWM contacted senior partner Jay Greenberg who said his role was only one of ‘financial compliance’. He said that he did have personal views on the election but these were not relevant. He declined to discuss further details.
Previously Greenberg served as Treasurer (2018-2019), under Jillian Segal as President, of the peak roof body the Executive Council of Australian Jewry.
Attack of the clones
Better Australia is a third party campaigner that, like QJ Collective in 2024, claims to be bipartisan.
Its communications are authorised by Sophie Calland, an active member of NSW Labor’s Alexandria Branch. Her husband Ofir Birenbaum — from the nearby Rosebery Branch — is also a member of the third party Better Australia.
Co-convenor of Labor Friends of Israel, Eric Roozendaal, and former Prime Minister Scott Morrison’s secretary, Yaron Finkelstein, provided further campaign advice at a members meeting.
Patron of Labor Friends of Israel and former Senator Nova Peris teamed up with Better Australia for a campaign video last week.
“When Greens leader Adam Bandt refuses to stand in front of the Australian flag,” Peris said, “I ask, how can you possibly stand for our country?”
Better Australia’s stated goal is to campaign for a major government “regardless of which major party is in office”.
The group urges voters to “put the Greens and Teals last”, warning that a Labor minority government would be chaos. The “non-partisan” third party has made no statements on the Liberal-National Coalition, nor on a minority government with One Nation.
Some Better Australia workers — who wear bright yellow jackets labelled “community advisor” — are paid, and others volunteer.
“Isabella” told MWM that her enlistment as a volunteer for the third party campaigner is “not political” — rather it is all “about Israel”.
Previously Isabella had protested in support of the Israeli hostages and prisoners of war held in Gaza.
Another campaigner told us he was paid by Better Australia. He spoke little English and declined to say more.
Two schoolgirls campaigning at Rose Bay told MWM that they were paid by their father who had chaired a Better Australia meeting the previous evening. They declined to disclose his name.
On Wednesday, the group posted a video of Calland campaigning at Wentworth’s Kings Cross booth which included an image of her talking with a young Better Australia worker.
MWM later interviewed this woman who is an Israeli on a working holiday visa. She was supporting the campaign because it fits her political “vision”: the Greens and independent MPs like Allegra Spender must be removed from office because they are “against Israel” and for a “Free Palestine” which would mean the end of “my country”.
Allegra Spender denies these assertions.
Greens leader Adam Bandt remained determinedly optimistic, telling MWM that organisations such as Better Australia and MIC,
“are able to run their disinformation campaigns because Australia has no truth in political advertising laws, which enables them to lie about the priorities of the Greens and crossbench without consequence, as well as huge corporate money flowing into politics.
“In this term of Parliament, Labor failed to progress truth in political advertising laws, and instead did a dirty deal with the Liberals on electoral reforms to try and shut out third parties and independents.”
Labor’s candidate for Wentworth, Savannah Peake, told MWM on Tuesday that she had known Calland for 18 months.
Peake said that while she knew Calland had previously founded Better Council, she had only discovered Calland was authorising Better Australia when she arrived at the booth that morning.
Peake told MWM that she had contacted the NSW Labor Head Office to voice her objections and was confident the issue would be “dealt with swiftly”.
The third party campaign runs contrary to Peake’s preferences, which tells supporters in Wentworth to vote #1 Labor and #2 Allegra Spender. MWM repeatedly tried to follow up with Peake throughout the week to find out what action NSW Labor had taken but received no reply.
Liberal candidate for Wentworth, Ro Knox, complies with Better Australia’s call to put Greens last on her voting preferences.
Many people in NSW Labor know about their fellow members’ involvement in Better Australia. The Minister for Environment and MP for Sydney Tanya Plibersek, state member Ron Hoenig and NSW Labor have all previously refused to answer questions.
A Labor volunteer at a Wentworth pre-poll booth told MWM that he disapproved if a fellow party member was involved with the third party. Two older Labor volunteers were in disbelief, having incorrectly assumed that the anti-Teal posters were authorised by the Trumpet of Patriots party.
Another said he was aware of Calland’s activities but had decided “not to investigate” further.
Better Australia focuses on Richmond
By the end of the week, Better Australia had left a trail of “Put the Greens last’ placards across Sydney’s Inner West, one of them outside the Cairo Takeaway cafe where the third party’s organiser Ofir Birenbaum was first exposed.
The third party have extended their polling campaign to the seat of Richmond, on the North coast of NSW where campaign sources are expecting more volunteers on election day.
As parties dash to the finishing line, they are calling for more donations to counter the astroturfers. According to website TheyTargetYou, the major parties alone have spent $11.5 million on Meta and Google ads over the last month.
Better Australia splurged $200,000 on ads targeting digital TV, social media, and the Australian Financial Review. Digital ads will continue in the final three days of the election, exploiting loopholes in the mandated political advertising blackout.
The Australian public has made little progress towards transparency in the current term of government.
Until reforms are made, Silicon Valley tech giants will continue to profit from dodgy ads and astroturfing groups sowing division with each Australian election cycle.
Wendy Bacon is an investigative journalist who was the Professor of Journalism at UTS. She worked for Fairfax, Channel Nine and SBS and has published in The Guardian, New Matilda, City Hub and Overland. She has a long history in promoting independent and alternative journalism. She is a long-term supporter of a peaceful BDS and the Greens.
Yaakov Aharon is a Jewish-Australian living in Wollongong. He enjoys long walks on Wollongong Beach, unimpeded by Port Kembla smoke fumes and AUKUS submarines. The article was first published by Michael West Media and is republished with permission.
