A few months back, the story of the Victoria University of Wellington economist Dr Eleanor Vance and her 1978 paper “The Market Autocrat: Anticipating the Neoliberal Siege on Welfare States” was shared numerous times on my Facebook feed.

Soon after, the heartwarming story of former prime minister Jacinda Ardern donating hundreds of thousands of dollars from speaking fees to building shelters for the homeless was all over social media.

And yesterday, I read about a meeting between the radical leftist former president of Uruguay, Pepe Mujica, and Princess Diana sharing their “deepest reflections on life”.

• READ MORE: Who’s behind the flood of AI slop online? — The Listening Post

The three stories have two things in common: they’re positive stories aimed squarely at political progressives, and they’re complete bullshit: AI slop.

Worryingly, they were shared on my social media feeds by a former board member of RNZ, a former foreign correspondent, a former journalism lecturer, and the editor of a professional trade magazine.

I’ve just read a tearjerker of a note here on Substack about Rachel Foster, a Vermont baker who took to delivering a blueberry muffin each Friday to a customer in a hospice. Gemini tells me it’s AI slop. (Yes, there’s an irony in the fact that by far the quickest way to identify AI slop is to ask an AI.)

That note has received more than 27,700 likes and 780 restacks.

Confession time
And, confession time, a year or so ago, I might have shared a piece of viral AI slop when I first heard about Burkina Faso’s leader Captain Ibrahim Traore and his defiant anti-imperialism. I say might because there were some legitimate stories among the flood of AI-generated video and text stories that filled my social media feeds.

Rosa Cafferty, in her paper A Digital Divide: A Breeding Ground for Hate, explains how social media’s need for eyeballs for its advertisers has seen it using algorithms to cluster people into bubbles and echo chambers.

“Algorithms exploit vulnerabilities, prioritising sensational, emotional, and divisive content which thrives on outrage and extremity. As a result, posts evoking anger, outrage, and fear gain far more visibility than those promoting reflection or nuance.”

That’s undoubtedly true but something else is going on here. People are sharing heartwarming and inspiring stories “promoting reflection” and “nuance” — that are completely bogus. If nothing else, it reveals there’s a demand for stories that give people hope.

My Facebook feed is, like everyone else’s, populated by my “friends” — people who not surprisingly share many of my values and interests.

If I were, say, an anti-abortion supporter of one rule for all, corporal punishment, and a tough-on-crime approach, no doubt my “friends” and the algorithms would be dishing up an entirely different AI menu — different but still most likely a bogus one.

The business logic of algorithms driving division and anger, described by Cafferty, is the same logic that drives commercial media: maximising the number of eyeballs that can be fed paid adverts.

Same thing with a twist
The same thing is at play here but with a twist. While Meta, X, and YouTube have traditionally platformed content created by the mainstream media, cannibalising their advertising base in the process, now Meta is paying creators to produce content. Content that doesn’t need to meet any standards of accuracy or truth.

The Jacinda Ardern slop was posted by a page called Kindness in Power. Until recently it was wall-to-wall AI-generated stories celebrating Ardern, many of which went viral. It currently has 5800 followers – including four I know, one of whom is a published writer.

Choosing Ardern with her massive following — both in Aotearoa and internationally — and her much smaller but highly motivated haters was a masterstroke. Glowing stories about Ardern are shared and commented on equally by those who love her and those who don’t and want to cry hypocrisy (and much worse).

Kindness in Power has — for some reason — pivoted from Ardern to stories about the All Blacks:

BREAKING: Former All Blacks Standout Identified as a Primary Suspect in Shocking S.ex.ual Ass.ault Investigation…

SHOCKING NEWS: The All Blacks have just announced that the team has parted ways with one of its veteran players…

There’s still the occasional political post but without the kindness:

BREAKING 30 MINS AGO: Chris Hipkins and Toni Grace have just delivered a massive bombshell announcement, sending shockwaves throughout New Zealand and leaving supporters…

Not a winning plan
It’s not a winning game plan. That story about Jacinda Ardern and the homeless was shared and liked thousands of times; the All Black ones rarely get liked more than a handful of times.

“Shady” who shared the story about the kind-hearted Vermont baker ended the note by inviting readers to subscribe to “see more kindness stories like this”.

Does Shady know it’s a made-up story — probably. Should Shady know — definitely.

Another Shady post is lifted directly from Moonlight_myths on X, which describes itself as: Story sanctuary — Quote haven — bite-size novels and pure vibe.

Anyone on X looking at Moonlight_myths’ bio is aware the story is fiction, while thousands of commenters on Substack believe it to be real.

Shady has 23,000 subscribers on Substack — some paying the US$6.50 a month — and tens of thousands of followers across other social media platforms.

There’s a link at the bottom of the President Mujica–Princess Di Facebook post that takes you to a page that explains it was an AI-generated “what if” story. (I doubt anyone who had clicked on that link would bother sharing the article. It makes a piss-poor fairy tale.)

Request to Deepseek
I asked Deepseek — the Chinese AI that’s apparently slightly less environmentally disastrous than its US competitors — to write me a short story based on an imaginary meeting between the princess and the president. In less than five seconds this is some of what it spat out.

A princess trapped in a broken marriage arrived seeking help, but a former guerrilla fighter, living without luxuries, uttered a phrase that left her trembling: “Freedom costs, but slavery costs more.” Imagine a world where a British royal princess and a former Uruguayan guerrilla fighter shared their deepest reflections on life. It seems impossible, but it happened… At the presidential residence, José Mujica, then a senator, sipped mate in the garden while reviewing some documents. His hands, calloused from years of working the land, firmly held the traditional gourd.

Sure, there are giveaways for fans of Mujica: he never lived at the presidential residence, preferring a shack on his small farm. And the style has the ickiness of so much AI inspirational slop. And it plagiarised the other AI produced story.

But five seconds! Facebook creators can literally churn out hundreds of these stories an hour and Meta will pay them for it.

The ABC investigation last week revealed Meta is paying white nationalists with neo-Nazi links and an anti-vaxxer to create content.

Meta declined to comment but it seems the company is agnostic about whether its creators are peddling hate or spreading fake stories of hope — as long as they’re capturing eyeballs.

And AI are just as quick at churning out fake images. An author of books on heterodox economics — not someone you’d expect to be fooled easily — recently shared this photo of Italian Prime Minister Giorgia Meloni draped in the Palestinian flag.

The image and others like it have gone viral. The world is desperate, it seems, for a woman leader of courage to call out the ongoing genocide in Gaza. Sadly, Meloni, a fan of Mussolini, isn’t that woman.

The Jewish president of Mexico, Claudia Sheinbaum, is a leader who has spoken out repeatedly against the genocide, but weirdly it’s barely reported.

It’s not only content creators wanting to make a quick buck using AI to generate images. A post in support of Martyn “Bomber” Bradbury recently included a photo of him smoking a pipe out of his cheek.

And a group opposing the building of AI data centres in New Zealand posted this obviously AI-generated image a week or so ago.

Already passed the point?
Now it feels as if we’re still at a point where the sceptical can spot AI slop. But with AI developing at an incredible pace, who knows how long that will last and whether we’d know if we had already passed that point.

The New York Times is reporting today that (gift link): “The digital sewage heap has sprawled across tech platforms, cheapening meaningful content and polluting the information ecosystem, as chatbots and video generators continue to advance.”

And it reports that across the internet, tech companies are undertaking a generative waste detox.

We can be sure that the detox is being undertaken for one reason and one reason only: the inundation of the internet with seemingly unlimited AI slop is bad for business. But it seems what’s bad for one business is good for another: Meta.

In the 1960s the American Bible Society published Good News for Modern Man in the hope of spreading the Christian message amongst the masses; today social media platforms are full of AI-generated fake good news stories (as well as stories of hate and pretty much any shit you can imagine) all driven by the state religion: capitalism.

It’s bad news for humanity, and one thing we can all do is stop sharing it and for everyone’s sake stop using it to produce second rate writing and even worse images.

Jeremy Rose is a Wellington-based journalist and an Asia Pacific Report contributor. His substack is Towards Democracy.